Turn your skillset(s) and experience into a transformational course. Take the Course Strategy Assessment (CSA) to validate your market demand, define your specific client transformation, and get a roadmap to assist you in launching your course.
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The TBD® method relies on moving a student from a state of struggle ("Zero") to a state of success ("Hero").
Question 3 of 18
What is a specific result or transformation you have achieved for yourself or a client in the last 6–12 months?
Question 4 of 18
If it was a client, where was that person starting from before they achieved this result?
Please describe their "Zero State"—their specific frustrations, fears, and daily struggles.
Question 5 of 18
What is the $1,000 Milestone?
(We are simply asking what's the smallest piece of your potential clients' problem that YOU can solve with your course to provide a quick financial win for YOU. We would also be using this answer to develop your "Magnetic Messaging".)
When using the TBD® method to determine the type of course you should sell (e.g., high-ticket transformation vs. low-ticket commodity), you MUST assess the specificity of the audience you plan on marketing to primarily.
Question 7 of 18
Who is the one specific person who needs this result most urgently? (Please be specific: not "women," but "new mothers returning to corporate work").
Question 8 of 18
Is this problem that you are solving, a "MIGRAINE" (urgent, painful, needs a cure now) or a "HEADACHE" (annoying but can wait)?
"Migraine" (urgent, painful, needs a cure now)
"Headache" (annoying but can wait)
Question 9 of 18
What is the single BIGGEST TECHNICAL "WALL" stopping you right now from developing your course?
This mimics the "Detective" work mentioned in previous phases to ensure your "Course Type" has a paying audience.
Question 11 of 18
What specific questions are people already asking you in DMs, emails, comments, or in-person regarding this topic?
Question 12 of 18
If you have no audience, what question(s) is this "specific person" (that you would market to), asking in Facebook groups, Alignable, YouTube, Social Media, or Reddit threads right now?
We need to determine whether it's best to sell a pilot program/workshop first, and then deliver it LIVE to a small group to gather testimonials or simply record the curriculum, upload it to a course platform and build an automated funnel.
Question 14 of 18
On a scale of 1–10, how much do you enjoy being on camera?
(WHY DID WE ASK: To determine if YOU should lead with "Talking Head" training or "Slideshow-based" training).
Question 15 of 18
Do you have a validated course marketing system that you have documented, or are you building this course-selling skillset from personal experience for the first time?
I have a validated method that is documented, for me to market a NEW course
This will be my first time building a course and marketing the course to an audience
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Question 17 of 18
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Yes. I agree to the TBD Coaching® Terms and Conditions
Question 18 of 18
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